Becoming an SEO expert is much easier than anyone thinks and save you from having to hire an SEO service.People that succeed with SEO do two things very well. First, they identify SEO techniques that get them results. Second, they put 100% of their resources into executing and scaling those technologies.
As search engines continue to emerge, marketers must improve their skills to keep up the good work. Every month, people use Google’s search engine to conduct over 10.3 billion searches. In the U.S., 78% of people use the web to research products and services. Once your web pages begin to rank highly in Google search, you’ll see increased revenue, because you’ll get more clicks. According to HubSpot, 80% of a website’s traffic begins with a search query. That’s why search engine optimization (SEO) is so important. So today we will discuss some of the highly influenced SEO tactics with you.
So, Here are Best tactics for SEO that you need to know in 2017:
Find Broken Link Building Opportunities
Here’s another white hat link-building strategy that can be quite useful. In this case, you’re actually helping publishers fix broken links, which can be helpful to their readers. However, this only works if your content is good enough to replace the lost content.
There’s only one problem: finding broken links is a HUGE pain.
To do the broken link-building technique, you must find broken links on a website that are relevant to your niche. You then contact the webmaster with the broken link and recommend your site as an alternative to the broken link.
For example, you can build broken(dead) link to Wikipedia. (More Info)
Creating Unbelievable Content That can Earns Links
After all of the changes with the major search engine algorithms, inbound SEO links are still the biggest authority for search engines. This is unlikely to change. On the other Side, other methods of link building have changed. Earning a link from a high-quality and relevant website will not only help with your SEO but also with referral traffic, which can lead to more sales & brand appearance. Creating incredible content that people will love to read as well as want to share is still the best way to earn links.
Update, Upgrade and Republish Old Blog Posts
By regularly updating the blog post is very effective for the search engine results. You just need to focus on some of your blog posts that are generating the maximum number of results and revenue. Focus on those keywords and then rearrange them, also update them with the latest backlinks & internal links.
Instead of writing a new post for the effective keyword that is being sometimes searched, try to add it to an existing post with some of the newly updated images and by adding some new & latest tips.
Each time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. To get co-citation links, do a search for “best” or “top 10” items in your niche.
Example: Top 10 WordPress themes of 2017
If you do this search and don’t find your business in the results, get in touch with the publisher and ask that your company is added to the list. Be prepared to explain why your company should be involved and where suitable, give them a summary to go along with a link.
Copy Adwords Ads to Make Effective Title and Description Tags
The Question is how do you know what people want to click on?
So for that, you just need to look at that keyword’s Adwords ads. You see, the Adwords ads that you see for competitive keywords are the result of thousands of split tests. Split tests to maximize clicks.
And you can use copy from these ads to turn your title and description tags into click magnets.
For example, let’s say you were going to publish a blog post optimized around the keyword “glass water bottles.”(image)
Data Research Via Social Media Platforms
With the help of the social media platform, you will get to know the viral keywords of your targeted audience. Let’s take an example of Quora. If you search any of the keyword related to your niche, then you will get much of the keywords and queries of your audience. Isn’t so much helpful.
Use “Best of” Lists to Find Awesome Link Targets
“Best of” blog posts are simply hand-curated lists of the best blogs in a specific industry.
How can you find these “best of” blog posts?
Use these search strings:
- “[keyword] blogs to follow”
- “best [keyword] posts 2017”
- “top [keyword] blogs to follow” + “2017”
Committed to the process
SEO is not a one-time shot. Search engine algorithms change regularly so the tactics that worked last year may not work this year. SEO requires a long-term outlook and commitment.
Have web analytics in place at the start: You should have clearly defined goals for your SEO efforts, and you’ll need web analytics software in place so you can track what’s working and what’s not.
Open up a PPC account: Whether it is Google’s AdWords, Microsoft adCenter or something else, this is an excellent way to get actual search volume for your keywords. Yes, it costs money, but if you have the budget, it’s worth the investment. It’s also the solution if you didn’t like the “Be patient” suggestion above and are looking for instant visibility.
Use a unique & relevant title and meta description on every page: The page title is the single most important on-page SEO factor. It’s rare to rank highly for a primary term (2-3 words) without that term being part of the page title. The meta description tag won’t help you rank, but it will often appear as the text snippet below your listing, so it should include the relevant keyword(s) and be written so as to encourage searchers to click on your listing.
Write for users first: All the major search engines -Google, Yahoo, Bing, have pretty powerful bots crawling the web, but to my knowledge, these bots have never bought anything online, signed up for a newsletter, or picked up the phone to call about your services. Humans do those things, so write your page copy with humans in mind. Create great & unique content that provide knowledge to the peoples because Google always works like a learning library for its users from the starting.
Make Your Site Responsive and Mobile-Friendly
You can increase your search traffic by targeting mobile users. In the last two years, mobile search queries have had a 5x growth rate. More people now use their mobile devices to access the web. Four out of five consumers use smartphones to shop. It’s projected that in 2015, mobile shoppers will spend up to $25 billion.
These are the BEST 13 Actionable SEO Tips & Techniques You Can Use Right Now. Creating an SEO strategy can give your company and brand a boost in the search engines. Need more advice & guidance on the tips above? Be sure to see our other SEO resources.