Exactly how Google judges the quality of a website is still somewhat of a mystery for all. Search engines keep the crucial things of their algorithms under tight security to prevent web developers from gaming the system. So, in this post, we will show you what to do to get your website higher and motivate Google to put you on the first page for the world to see. Following some simple steps(4 Ways to Get On the First Page of Google) makes it possible to create a website that comes up on top in Google ranking search results.
How does Google determine relevance? By finding similarities in the keywords the searcher is using, and the keywords and content on your website. That’s why keyword research is so important. If you know what keywords your prospects are searching for, you need to add them to your website in strategic places, so that Google can justify the relevance of your website.
You see, having a great website is not enough. Google needs to determine that is about their audience’s search.
So where do you put the keywords?
Here are the following areas that Google looks for keywords to determine relevance:
Most important – Meta tag, H1 title, URL (or at the end of your URL), and in your website content.
Less important – Meta keyword tags (Google no, Bing yes and Yahoo), and your alt tags (images).
Unfortunately, adding keywords to your site is only 10% of the battle. The greatest challenge is having Google consider your site more authoritative than everyone’s else’s site on the internet.
This is 90% of the battle everyone on the web is fighting right now.
Now, Google judges a site’s authority like most Universities do – it is based on how much your information is cited, quoted or in the case of your website, how many times someone else links to your site. Generally, it is based on how many links you have, the quality and authority of the places linking to you, and all of the different places that are linking to you.
Volume – The more links you have, the better.
Quality – The higher authority or “page rank” of the places linking to you the better.
Diversity – The more different places link to you the better.
The good news is, that the more links you can get, the easier it will be to improve your placement in Google. The bad news is, you have put the effort in getting people to link to you.
Google has just started to use this as a measure – due to the enormous influence of social media. So Google does look to see how popular your site is on places like Facebook and Twitter. The more mentions you have, the more favorable Google will see your site as something they want to show their searchers.
Therefore, if you can improve your influence by getting more mentions in Facebook, and more tweets and retweets in Twitter, you will improve your chances at getting on the first page.
10 More things you need to know to Get On the First Page of Google
- Create quality & original content
- Use appropriate images
- Use & Learn to use Keywords
- Choose a good domain name
- Use descriptions
- Use headers
- Create quality backlinks
- Be active on social media platforms
- Learn to use Trends
- Add the physical location of your business to Google maps
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