Every day, every hour Facebook helps thousands of small businesses around the world to achieve their goals.Facebook figure out that it is home to more than 35 million active small business pages. Now small businesses can gain the global customers regardless of their location or funds. Facebook has also introduced several different types of features providing to small businesses. Businesses can benefit business by taking advantage of the features designed for promoting a company locally.
If you have a physical or online product, service, a Facebook business page can be much beneficial for business. This type of page gives you permission to reach towards the audience of your business on a regular basis. There are more than 2.5 billion connections between local businesses and people. In a week, approximately there are over 645 million views of, and 12 million comments on, local business Facebook Pages. About 70% of monthly active users in the U.S.A and Canada are connected to a local business on Facebook. So without wasting any time let us tell you some ways how Facebook help to grow your business.
10 Ways To Grow Your Business With Facebook
Connect With Other Page Managers
This is a powerful technique to a make a real & live connection with other Page admins who have a similar niche to yours and cross-promote each other. So if you are a cloth wear store with a Facebook Page, make a real connection with any other wear brand in your neighborhood that deals with the same clients. Just talk to them about doing a little Facebook cross-promotion and share each other’s posts with your audiences every once in a while.
Host a webinar contest with another company that has a similar audience. This can be a great way to become visible to their audience.
The contest is another excellent way to grow users and grow your business on Facebook. What is the main difference between a free buy and a contest? Well, a free buy can consist of lower-value products, such as one photoshop action from an entire collection usually to just give them a sense of what they would be buying. A Facebook contest could actually win them something big, perhaps the entire collection or a private consultation with their in-house designers.
The reason why contests work is that they not only help grow users on a page, but it helps to grow email leads. Most of the Facebook third party contest applications like Binkd comes with an email capture option that would need to be completed before users can participate.
Link to your personal profile
We all know the feeling when a friend requests or a Like for their new business venture (which seldom yields a good response). Instead, every employee should link to your business page from their personal profile under the Work & Education section. Repost contents from your page on your timeline to attract more likes.
There are different types of paid advertising options on Facebook. You can run a different kind of ads, from common sidebar ads to promoting your posts higher up in your network’s newsfeed. You can also target by region(place), demographic and other variables to narrow down your advertising efforts.
Photos & Videos
Visuals always help bring more attention to our content. Facebook makes full use of this with newsfeeds. You can also use photo and video features built into Facebook to bring more exposure to your content too.
In 2012-13, Facebook introduced Graph search, which allows users to search for businesses, news, people and much more. More & more Facebook users are using Facebook to find products and services in their region.
Content creation is one of the most practical ways to reach out and make connections with new customers. Picking out ads and running press ads can be much expensive, but Facebook opens up a publishing platform that is completely free. Also, promote relevant content with target audiences.
This might seem like a rocket science, but many people forget this simple point. Businesses that post on a regular basis approx (2-3 times) seem to reach better on Facebook.
Use Insights to understand what works
Available to every Page is a whole treasure trove of valuable information, in the form of Insights. Here you can find out who’s looking at your Page, when and how. You can also see which types of content they engage with most so that you can figure out what’s working best. Insights are also handy when you’re using Facebook Ads because they can help you decide on relevant target audiences and match up Ad copy and creative according to what interests those audiences most.(MOST INFO)
More things you need to learn
- This isn’t just some namby-pamby book about how to get signed up. There’s a lot of in-depth strategies too like:
- How to build an engaged Facebook Fan base that will buy from you and spread the word about your business.
- What are the best practices that will help you play by the “unwritten” rules
- How to maintain your privacy
- Essential settings to change to be able to interact with your clients and ways to organize Facebook, so you don’t miss anything
- How to Like other Pages as your Page and how it can help your business
- How to connect Twitter, your website or blog to Facebook to streamline your updates and save you time
- Facebook tracking tools to make sure you are getting a return on your investment of time
- How to create events that can go “viral” and much more.
For more information for above points headlined under (More things you need to learn) read out this amazing book.
Those are 10 useful tactics that can be used to help you grow your business with Facebook. Till now, what other methods have you used to grow your business with Facebook? Want to hear from you.