What is SEM? | Beginners Guide for Search Engine Marketing (SEM)

SEM – Search Engine Marketing

SEM – Search Engine Marketing is a type of Internet marketing associated with the researching, submitting and positioning of a website within search engines to achieve maximum visibility and increase your share of paid and/or organic traffic referrals from search engines.
SEM involves things such as search engine optimization (SEO), keyword research, competitive analysis, paid listings and other search-engine services that will increase search traffic to your website. SEM is a very crucial factor for growing your business in this crowded world. Search engine marketing is the most effective way presently to advertise and promote your product or anything else to grow your business.

Some of the most common terms refer to SEM actions:

  • CPC (cost-per-click) 
    CPM (cost-per-thousand impressions)
  • PPC (pay-per-click)
  • Paid search ads
  • Paid search advertising
  • PPC (pay-per-call) – some ads, especially those served to mobile search users, may be charged by the number of clicks that resulted in a direct call from a smartphone.
  • Most search ads are sold on a CPC and PPC basis, but some advertising options may also be sold on a CPM basis.

SEM-Search Engine Marketing For Beginners

Google AdWords is the most leading paid search platform used by search marketers(PPC experts), after this comes Bing Ads, which also serves a huge part of ads on Yahoo.

Beyond that, there are some PPC advertising choices on the major social network platforms.

Also, to cover up the paid search, you can find the current news about SEM helpful & useful tips to get started with PPC ads on the powerful search marketing platforms mentioned below:

Each major platform offers its own getting started guides and necessary tutorials. Other beginners resource is Google Insider’s Guide To AdWords (PDF). As the guide was earlier updated in 2008, the Google AdWords User Interface has changed, along with numerous features, but the guide may still offer a useful introduction.

Pay Per Click Advertising Tips & Tactics

Does “Search Engine Marketing” Include SEO?

When the term was formed in 2001 “SEM” associated to and included both paid search engine advertising and organic search engine optimization (SEO).

In the 12 years since its formed, the common use of the term SEM has changed. Although SEMPO (the Search Engine Marketing Professionals Organization) still describes SEM as an all-encompassing term that includes both SEO and paid Ads efforts. Google defines SEM as “the proper use of online advertising on search engine results pages to help visitors to find your website.”

So, does SEM include SEO? It totally depends on who you talk to, but based on communications with search industry professionals and based on the definitions of industry leaders like Google, SMX.

In 2015, Google AdWords released a new video about how AdWords PPC auctions work:

According to Directom⇓

Google Is Wrong
Many people including Google itself in its help section had defined SEM as paid search advertising.

SEM Is All Search Engine Marketing
SEM, however, is much deeper and refers to anyway to market products and services through the major search engines, that includes both paid search as well as Search Engine Optimization (SEO).

PPC Does Not Affect SEO
There is no attachment between paid search ads and organic search rankings. Google will not boost your current rankings if you have a Google AdWords account (nor will Bing / Yahoo! if you have a Bing Ads account).

Conclusion

In this article, I have written down all the study material you needed to learn SEM- Search Engine Marketing. If your funds allow you to invest in business then SEM is the best option for you to grow your business by paid advertisement. I hope this will help you a lot in your advertising journey. If we missed out something please let us know.

Let’s learn from each other.

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